https://www.jturnerportfolio.com/about daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587454736061-H2ZJ89OB2ZM0N0TYQ0EL/me.jpg About https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587456282183-8LOCX565SKG9V3LQUW27/IMG_4301.jpg About https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587456407171-SBKRCXITZW78JHUB20T8/me.PNG About https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587457007319-E1OA3M8K7RWVZNSL57D5/upload+1.jpg About https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587457044416-B4U4BHP4SU58BJKN2EFE/upload+3.jpg About https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587457053349-LJGYTKJWEAH1NCBEND9B/upload+2.jpg About https://www.jturnerportfolio.com/appointments-3 daily 0.75 2024-09-14 https://www.jturnerportfolio.com/new-page daily 0.75 2025-01-24 https://www.jturnerportfolio.com/experience daily 1.0 2025-01-24 https://www.jturnerportfolio.com/experience/floracracy monthly 0.5 2021-02-25 https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1614210085978-ZEJV4JJ9HK9ZUIXGW93S/floracracy+flow.PNG Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587437845999-P26XXXZJ13BP1A2DD6KJ/IMG-9325.gif Experience - Floracracy Floracracy's floral arrangement designer (Story Studio) is a tool that guides users to creating their own custom arrangements focusing on style, color, shape, size and flower type. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587418691864-WFE6X7PAWUB4K6F4V2G1/User+Testing.png Experience - Floracracy User Testing Floracracy initial MVP via zoom app. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587423797732-L91BB9U3DOQ1P0G8HNQT/Capture.PNG Experience - Floracracy Affinity Map of User Interviews + Testing https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587423860018-DD2ZW0KR4TZ77RF6QRRJ/img_2784.jpg Experience - Floracracy Quote from User Testing https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587437352215-LI7HUX6HKTGR1YKHEZXK/journey+map.png Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615409379089-CPDUCPRA47YOF8ET6LVG/your_cart_before.png Experience - Floracracy Here on the cart page, was where we were finding users not converting their designs into purchases. The users we tested hesitated due to feeling underwhelmed and uninformed about what they were actually buying. Floracracy's Value proposition must be derived from beginning to the end of the flow. Despite the Usability issues, users were excited to use the website and thrilled to be able to customize their own arrangements. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587424893664-38526ME4AZ3CUKAPQ66O/fall+off+picture.png Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587438760075-JV1MDL46ZG9TAMCAWRV0/20191211_131956.jpg Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587438780914-K3QV86VRFAL1I8FXMD1J/20191211_131819.jpg Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587442300458-3G88DF8ZBRH52NC7AXNN/image-asset.png Experience - Floracracy - Presentation of all items in the purchase order. For the second concept, referencing our design principles, we wanted to confirm that buyer expectations are met before they get to the checkout page. After completing their floral design in the visualizer tool, users will be given a presentation of all of the items included in their purchase order before check out. In this concept, users verbally stated that they loved seeing exactly what they’re getting in their purchase order, and that the value is immediately apparent upon viewing. We discovered that the ability to review each item description was important to them and that a hover interaction was the best way to disclose the information on this design. Customers want to be shown everything at once because it’s efficient and transparent. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587442602307-9CXUD3K4X60ZEUZ7IOR6/Concept+3.png Experience - Floracracy - Write and visualize the message for the Story Journal. In the third concept, our team explored different ways for the users to visualize and write their message into the story journal. During initial testing, users expected that the writing component of their floral creation would be more prominent, leaving them with the underwhelming feeling that the flow was missing a step. With the Story Journal in concept 3, users stated the importance of including the message in the flow, and how combining your story along with the meaning of the flowers is what makes the gift so special and unique. That clarity in the display of the personalized message fosters confidence in the customer’s purchases. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587441530540-U1SZBIUIC97MZOSWPV8N/Concept1+.png Experience - Floracracy - Shows final floral arrangement with the ability to modify. The first concept, we aimed to show the final floral design with the ability for the user to modify their arrangement. During usability testing, a number of users noted that while they found Floracracy’s visualizer tool useful, they didn’t always find it aesthetically pleasing. With this concept we hypothesized that it could build user confidence to give them a once over at the finished arrangement, in greater detail. Conversing with key stakeholders and through testing, it was discussed that users needed the ability to make changes easily without having to backtrack, in result building user confidence. In concept 1, users really gravitated to the ability to go back and edit their arrangement, confirming that they’re happy with the end result of their floral design. Reassuring the customer that they have the ability to change their minds with no difficulty. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587444899599-A6UU7E8IJR8DDUI6EO4I/convergeddd.PNG Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587448843082-8U4ZKKMZUYBTME6ILQEG/message+page.PNG Experience - Floracracy - Message Page Here users are able to both edit aspects of their arrangement and enter the message in their story journal. On the left here you can see that they can easily edit each discrete step of the story studio process, while on the right they are given a simple but prominent way to type out of their message, while being provided with a preview of what the journal will look like. We decided to combine these two ideas on one page because we wanted to limit the number of steps users had to take before entering the checkout. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587449084542-TR0I622WZW47YRLZLC9X/fullviewPNG Experience - Floracracy - Full View Page In this flow, users were given a view of every item in their purchase order, with the ability to hover over each item to learn about the product details. Through concept testing, users reiterated that they preferred a simple, straightforward display that showed them each item at once because they value efficiency. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587449193498-L6Z86X0IO6HOC60G27KV/full+baggage.PNG Experience - Floracracy - Your Bag (Cart) Page In the final part of the flow, we have “Your Bag”. After conducting a heuristic analysis of the current cart page on the Floracracy site, we determined that some of the components on the previous cart page didn’t align with our fundamental design principles. Using our analysis and insights gathered through testing and research, we were able to deliver a redesign of the bag(checkout) page to make it more usable and informative for Floracracy’s consumers. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587451591084-VY2XOZ3F02M4CU95K2SH/Annotat+2.PNG Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587451556147-QN93L1CWS692RHZ88IZT/anno+1.PNG Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587452532537-VSNM7M7QDTUI1E251IZP/img_2933.jpg Experience - Floracracy https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1587452304023-2JEA220DZOP3GEWZNBSP/owners.PNG Experience - Floracracy - “ I don’t think we actually looked into the checkout process. The greatest value the team brought was identifying a problem we had never thought of ” — Nathan Marchese, CPO Floracracy https://www.jturnerportfolio.com/experience/link-chicago monthly 0.5 2021-03-12 https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1614809854112-CTG69X5RRRCCKUWSLNXL/Project+Timeline.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1614807761239-E3JNHISUS2FJTSIZBBG2/giphy.gif Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615565921100-T65L0MG185WQ1E44LTAL/IMG_3980.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615565786604-X20158G288N3PA7S6O2Z/IMG_0651.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1614809880966-LWPHG2UFJVHELPL6ONY3/Link+Chicago+NRC+logo.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1614814030555-VWLDHKYTCV2MMTJ8W8TE/2x2+matrix+link+chicago.PNG Experience - LinkChicago In order for us to understand the market and current state of our competitors we decided to focus on the two variables... Accessible information, the number of documents data provided that city council goes over. Community presence, how many citizens are actively engaged in that product with the ability to connect with other citizens and government officials. Our key takeaway shows us that no competitor offers both policy information and social collaboration. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615235723274-KYEHL1LI8OKFM790QNNQ/Sprint+2+-+User+Persona+%28Final%29-1.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615236537462-FQUGUVR9U4AY32SEFG8O/journey+condesed.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615507886399-BJQ1NAE180H3VV4B5UKV/App+Map+%28Final%29.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615416195261-NGJ9POH2PQJ8STU1JQJP/Before+3.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615507555855-TFZ10KLFEZOH7EJYGQ70/Annotated+Wireframes+%28Final%29-06.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615415470064-U6BQVAV14VHGLBA1UUH1/After+2.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615414636582-3JVOIKQZDDFV5M2CXPGW/before+1.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615414769183-V8NWAIFT4761ZA5SV77K/After%2B1.jpg Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615336150224-EBWIF1LN4I3JJ17G2LF4/Apply_Appeal+Zoning.png Experience - LinkChicago Applying and Appealing would cater to the time-efficiency need by streamlining the zoning process. https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615417262167-IMNR5BQIDIML6OZ1OHMT/After+4.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615417233523-ATL0SDSRJMID26NZ12E6/Before+4.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615416264664-HWN3MUJMGKZZHFU18K22/After+3.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615411479721-JXI7VKVSZ474NXERK3YY/Link+Chicago+Portfolio+square.png Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615415455138-E0N6TDIUT9EOT51CFW18/Before+2.PNG Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615337564934-Y6MTF6GXDQXCVOUXMOX8/Sprint+3+-+Concept+%233+Zoning+101+Guide-1.jpg Experience - LinkChicago https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615336186153-93UAJN34TNP93U2XM0P9/Community+Plans+Platform.png Experience - LinkChicago This concept would aim to solve the sense of community and active communication issues Brian had, by having the ability to connect more https://images.squarespace-cdn.com/content/v1/5e4499218c3c9a71e7082f3a/1615507518839-3D74441QQ3QAS291Q4XU/Annotated+Wireframes+%28Final%29-09.jpg Experience - LinkChicago